However, it was obvious to anyone who attended that games with female leads were getting much greater emphasis, both in the pre-event press conferences from major publishers like Sony, Microsoft and Ubisoft, and on the showfloor stands. It was less about stats and more about subtle and nuanced promotion; it was about degrees and attitudes. Representation isn’t a numbers game, it’s a human one. “Interestingly, boys care less about playing as a male character as they age and girls care more about playing as a female one,” writes Wiseman. Maybe it’s that, as girls get older and realise that there’s a representational imbalance in games, they seek out relatable characters in protest. Or perhaps it symbolises much deeper issues around young women, representation and identity.

http://www.theguardian.com/technology/2015/jul/10/teenage-boys-sexist-video-games?CMP=share_btn_tw